WaterGrass helps you raise more funds and mobilize more volunteers, because it makes it easier to track data and to automate processes. Here are two before and after examples of organizations which used WaterGrass as part of an effort to improve their fundraising.
West Virginia Rivers Coalition began using WaterGrass in early 2009. Here you can see how their 2009 appeal received more total donations, and received them earlier than their 2008 appeal. Donations were still coming in as this was compiled.
When asked what led to the improved fundraising results in 2009, Shanda Minney answered:
“I think these results are the product of a year long effort to do better at our overall supporter servicing. Amanda has done a tremendous amount of work cleaning up our database, removing duplicates, chasing down correct details and amending previous errors. In addition, our appeals are firmly incorporated within our overall outreach strategy – newsletters, thank you acknowledgments, personal contact, major donor development, rapid problem solving etc.
We have overhauled our entire system to ensure that our supporters are at the center of our outreach focus, but I also think we are doing work that people are interested in supporting, and getting that message across in a more effective fashion. I also believe that the move to Watergrass was essential to our efforts, and was absolutely the right choce of tools in this process.”
Alabama Rivers Alliance began using WaterGrass in early 2009.
Katie Robinson, who manages ARA’s database, wrote:
“The improvement in our fundraising from 08 to 09 was the result of a strategic effort to concentrate on building and cultivating our individual giving program. We knew that the first step toward making this program work was to get a functioning database with all the features for tracking donors, creating giving campaigns, and reporting the results. The WaterGrass database provided the foundation around which we created our fundraising plan. While the transition to a new database has been a bit tedious and time consuming, it has enabled us to learn more about each donor as well as to customize the individual giving program that we want to build on in the future. Although 2009 was a transition year, we were still able to increase our giving and we are excited to see how much more successful we will be in 2010.”