Baird Straughan, Founder and Director of WaterGrass outside on a ridgeline.

Baird Straughan, Founder and Director

Way back in the 1980’s, when personal computers became widely available, Baird built some of the first member databases for nonprofits.  He was Program Director of the original Public Interested Computer Association, and later Associate Director at the Institute for Conservation Leadership, where he led workshops for executive directors, fundraisers, and organizers.  In 2006 the database bug bit him again; he discovered the new tools offered by online client-relationship-management systems, and customized Salesforce to create the WaterGrass database for conservation organizations.  Baird has worked extensively with river and watershed organizations, and is appropriately based in Annapolis, MD on the Chesapeake Bay, where he paddles and sails.

If not working on WaterGrass you'll find me...

...on the Bay or the dance floor!

Contact: baird@watergrass.org

Check out our latest "Get to Know" post featuring Baird.

Carl Paulsen, Support and Training Coordinator for WaterGrass, standing by a lake near his home.

Carl Paulsen, Support and Training Coordinator

Carl's work has almost always included a focus on water. He has worked in marine and watershed policy, whale research, guiding, alternative energy research, and even carpentry and landscaping. Carl has also been a database instructor, technician and developer for about 25 years. That focus arose when he was the sole staffer at the New Hampshire Rivers Council in the late 1990s. Carl quickly discovered the value of databases for non-profits and began providing support to other non-profits across the east coast who needed help setting up and using databases. Around 2009, Baird asked Carl if he could help migrate clients to the WaterGrass platform, and soon enough he was brought on full time to continue to support WaterGrass clients with their database needs.

If not working on WaterGrass you'll find me...

...indulging one of my three current passions: outdoor recreation (mostly paddling, though also hiking, biking, skiing and more); vintage audio design and restoration (think big old "horn" speakers, vacuum tube amplifiers, turntables and the like); and doing something fun with my family.

Contact: carl@watergrass.org

Peter Churchill, Lead Programmer at WaterGrass, presenting to a group.

Peter Churchill, Lead Programmer

Peter Churchill brings more than 25 years of experience in the architecture, development and implementation of CRM systems. Peter offers a rare blend of strong technical skills combined with an easy ability to communicate with both technical and non-technical users to identify the most effective solutions for their organization. He has worked with many nonprofit organizations to empower them to deliver on their mission by leveraging the knowledge and expertise he can provide. 

If not working at WaterGrass you’ll find me…

...at a Bruce Springsteen concert.

Karrie Kressler, Marketing and Outreach Coordinator, hiking in the woods.

Karrie Kressler, Outreach and Marketing Coordinator

Over the past 14 years Karrie has focused her time and attention in the outdoor industry, working for organizations that focus on recreation, conservation, education, and sustainability. She began working with WaterGrass as a client in 2022, and quickly became smitten with database work. Late last year, Baird brought Karrie on board to help WaterGrass rebrand and grow. She is excited to be able to continue working with small environmental non-profits looking to solve their database needs and streamline their work with tech solutions. In between her roles, Karrie has thru-hiked the Appalachian, Pacific Crest and Arizona National Scenic Trails, canoed the Mississippi River from its headwaters to the Gulf of Mexico and bicycled across the US from coast to coast.

If not working at WaterGrass you’ll find me…

...getting my nature fix! These days I’m most likely found hiking in the Santa Catalinas near my home in Arizona.

Contact: karrie@watergrass.org

We know that organizations like yours benefit greatly from the features of a full-powered customer relationship management system, if they have the training and support they need.

WaterGrass comes with training and unlimited support. It’s the first thing groups mention when we ask them what they like about WaterGrass. Here’s an example of the kind of one-on-one support we provide: