The date for this webinar has passed. If you missed it and would like a copy of the session, please send an email to contact@watergrass.org to request a copy.
Lessons Learned from 2023 End-of-Year Fundraising
Friday, March 29, 2024, 1pm EST
Guest Speakers:
Brittany Chavez – Arizona Trail Association
Maggie Stange and Crys Bauer – West Virginia Rivers Coalition
Lisa Cole – Missouri River Relief
Each year, our clients join us for our End-of-Year Fundraising Workshop series where we walk through everything from audience segmentation and campaign set up to tracking your progress in the WaterGrass database. During this presentation we’ll hear from three of our clients and learn about how they found success in their 2023 EOY Appeals. We’d love to hear from you too during our Q&A.
Some of the main takeaways from participants:
- When you can, tell a story with your appeal
- Don’t do it alone: involve your staff and board in the process
- Start planning earlier than you think you need to
- During the season, make sure to mix in outreach that doesn’t include an “ask,” such as a thank you card from your staff
- Snail mail is alive and well
- Giving is strongly tied to personal connection and relationships: leverage your networks, look into peer-to-peer fundraising and find ways to meet people in-person
The workshop received praise for its…
- Idea Exchange
- Personal Attention
- Accountability
- Ability to Better Understand Donor Audiences
We hope to see you at the next WaterGrass EOY Workshop series (announced in August 2024), and if you have any questions, let us know.